Press Release

DIGITAL CHOCOLATE'S TRIP HAWKINS, SQUARE ENIX'S KOSEI ITO TO KEYNOTE MOBILE GAME CONFERENCE JULY 13-14, 2006 IN SEATTLE

Seattle, Washington, June 15, 2006 - The Game Initiative, the leading producer of conferences for professionals in the computer and video game industry, today announced a stellar roster of conference speakers for the fourth annual Mobile Game Conference taking place July 13-14, 2006 in Seattle. In addition, it was announced that Trip Hawkins, Chairman and CEO, Digital Chocolate and Kosei Ito, Vice President and Producer of Mobile Products, Square Enix North America will deliver keynote addresses.

With speakers from leading operators, developers and publishers worldwide, Mobile Game Conference focuses on three key themes: Design, Construction and Potential. Attendees will walk away having shown, discussed and seen state of the art innovation in the mobile games industry.

Mobile Game Conference Speakers Include:

Alex Bloom, Vice President, Content and Developer Services, Motricity
Andrew Stein, Sr. Product Manager, Cingular
Andre Vahsen, COO, Machineworks NW LLC
Are Traasdahl, Founder and CEO, Thumbplay
Chris Early, Studio Manager, Microsoft Casual Games Group
Eric Goldberg, Managing Director, Crossover Technologies
Jason A. Ford, Vice President, Strategy & Planning, Namco Networks America Inc.
Jason Spero , SVP Marketing , Digital Chocolate
Jill Braff, GM North America & SVP Worldwide Marketing, Glu Mobile
John Cahill, General Manager, Mobile Games, Yahoo
John Szeder, CEO, Mofactor
Julian Corbett, Vice President of Business Development and Brand Partnerships, In-Fusio
Kanishka Agarwal, Vice President of New Products, Telephia
Kosei Ito, Vice President and Producer of Mobile Products, Square Enix North America Kris Davis, Games Product Marketing Manger, Sprint
Kyu Lee, President, GAMEVIL USA, Inc.
Neil Halder, Vice President Content Programming & Strategy, SkyZone
Mark Pierce, CEO, Super Happy Fun Fun, Inc.
Matthew Bellows, General Manager, Floodgate Entertainment
Mike Yuen, Senior Director, Gaming Group, QUALCOMM
Misha Lyalin, CEO, Reaxion
Paul Foster, President/CEO, Pick Up and Play
Paul Nakayama, Sr. Director, Content Programming, Amp'd Mobile
Ron Czerny, Founder & CEO, Play Phone
Randy Shepherd, founder & director of business development, werd interactive inc.
Scott Edison, Director-Mobile, Oberon
Seamus McAteer, Chief Product Architect & Senior Analyst, M:Metrics
Steve Hoffman, North American Studio Head, Infospace, Inc.
Trip Hawkins, Chairman & CEO, Digital Chocolate

Trip Hawkins is Chairman and CEO of Digital Chocolate, a creator of innovative mobile phone games and social applications. Trip is responsible for the strategic focus, overall direction, and performance of the company. Trip has been a new media pioneer for 30 years. Early in his career, Trip played a key role in defining the personal computer at Apple. He went on to found Electronic Arts and built the company into the industry leader. Trip also founded 3DO, a pioneer in digital video, network gaming, and social communities.

As Vice President and Producer of Mobile Products, Kosei Ito oversees the development and quality assurance of all mobile games under the Square Enix Mobile brand in North America. In 2002, he played an instrumental role as one of the founding members of Square Enix's mobile business, creating a new division that is currently a $30 million a year business in Japan. Currently, Ito's projects include the highly anticipated North American mobile title Before Crisis: Final Fantasy VII.

LivePitch OnStage at the Mobile Game Conference

A cornerstone of the Mobile Game Conference, LivePitch OnStage, is the chance for game developers, indie game developers and publishers to float their skunkworks projects, their nights-and-weekend designs, in front of a panel of mobile games executives who can bring them to market. Submission details are available at http://www.LivePitch.com

Registration Information

Online registration is open and attendees can save $200 by taking advantage of the early bird registration - only $295 until June 30, 2006. Online registration after June 30, 2006, is $395 and onsite registration is $495. Registration information and conference details are available on to http://www.MobileGameConference.com

About The Game Initiative

The Mobile Game Conference is produced by The Game Initiative, a leading producer of conferences and events for game industry professionals. Game Initiative, events attracted almost 4,000 game industry professionals from around the world as speakers, attendees, sponsors and exhibitors in 2005. The Game Initiative serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Mobile Game Conference, the Women's Game Conference, the Game Writers Conference, the Advertising In Games Forum, the Casual Games Conference, Game Technology Association Meetings and the How to Break into the Game Industry national conference series. More information about The Game Initiative can be found at http://www.GameConferences.com

Contact:

Tim Williams
Mobile Game Conference
512.289.8687