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CHRIS EARLY AND MITCH LASKY TO KEYNOTE
4TH ANNUAL MOBILE GAME CONFERENCE JULY 13-14, 2006

Conference to Host Industry Experts for Senior Level Discussion on Application Innovation

Seattle, Washington, May 23, 2006 - The Game Initiative, the leading producer of conferences for professionals in the computer and video game industry, today announced the conference keynotes for the fourth annual Mobile Game Conference, taking place July 13-14, 2006, in Seattle, Washington. Keynotes will be presented by Chris Early, Studio Manager for Microsoft Casual Games Group and Mitch Lasky, Senior Vice President of EA Mobile. Speakers from major operators, leading developers, and top publishers will join Mr. Early and Mr. Lasky to discuss innovations driving the tremendous growth of the mobile game market.

"The Mobile Game Conference does things a bit differently. To create a context for the conference content, we divide up the main parts of our two days into three themes: Design, Construction and Potential," said Christopher V. Sherman, Executive Director of The Game Initiative. "Each of these themes will be addressed in some way by a keynote speaker, and then discussed in greater detail by a series of panelists, roundtables and Speak Out sessions. The Mobile Game Conference is the must-attend event for professionals focused on mobile game development."

Chris Early, studio manager for Microsoft Casual Games, will deliver the Mobile Game Conference keynote address on day one. A gaming industry veteran, Chris leads Microsoft's Casual Games in expanding Microsoft's casual gaming audience and game experiences across multiple platforms. Microsoft's approach to casual gaming reaches beyond the traditional online segment, tapping into diverse markets that span MSN Games, MSN Messenger, MSN Games for Mobile and Xbox Live Arcade. Prior to joining Microsoft, Chris served as chief operating officer of GameSpy and executive vice president and general manager of Mplayer. Chris holds a BA in Economics and International Management from Claremont Mens College.

Mitch Lasky, will deliver the keynote address on day two. As Senior Vice President of EA Mobile, Mitch Lasky oversees global operations for the world's leading wireless entertainment publisher. Prior to this, Lasky served as chairman and CEO of JAMDAT Mobile bringing that company public in 2004 in what was touted as one of the most successful IPO's of the year. Under Lasky's leadership, JAMDAT became the No. 1 global publisher of mobile games. One year later, in December 2005 Lasky orchestrated the buyout of JAMDAT by EA for $680 million - making EA Mobile the international powerhouse in wireless entertainment publishing. Lasky now runs EA Mobile on a global scale and has quickly integrated the talents and resources of both companies into a world-class mobile entertainment business operating in over 40 countries. Lasky graduated from Harvard College magna cum laude with a BA in History & Literature, and earned a JD from University of Virginia School of Law.

LivePitch OnStage at the Mobile Game Conference

A cornerstone of the Mobile Game Conference, LivePitch OnStage, is the chance for game developers, indie game developers and publishers to float their skunkworks projects, their nights-and-weekend designs, in front of a panel of mobile games executives who can bring them to market. Submission details are available at http://www.LivePitch.com

Registration Information

Online registration is open and attendees can save $200 by taking advantage of the early bird registration - only $295 until June 16, 2006. Online registration after June 16, 2006, is $395 and onsite registration is $495. Registration information and conference details are available on to http://www.MobileGameConference.com

About the Game Initiative

The Mobile Game Conference is produced by The Game Initiative, a leading producer of conferences and events for game industry professionals. Game Initiative, events attracted almost 4,000 game industry professionals from around the world as speakers, attendees, sponsors and exhibitors in 2005. The Game Initiative serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Mobile Game Conference, the Women's Game Conference, the Game Writers Conference, the Advertising In Games Forum, the Casual Games Conference, Game Technology Association Meetings and the How to Break into the Game Industry national conference series. More information about The Game Initiative can be found at http://www.GameConferences.com

Contact:

Tim Williams
Mobile Game Conference
512.289.8687
tim@engagedigital.com