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4TH ANNUAL MOBILE GAME
CONFERENCE ON JULY 13-14, 2006 IN SEATTLE
TO FOCUS ON DESIGN, CONSTRUCTION AND POTENTIAL
Conference Focuses On The Critical Elements That Make Great
Mobile Games Possible
Seattle, Washington,
March 30, 2006 - The Game Initiative, the leading producer of
conferences for professionals in the computer and video game industry,
today announced the fourth annual Mobile Game Conference, taking place
July 13-14, 2006, in Seattle, Washington. With speakers from leading
operators, developers and publishers worldwide, Mobile Game Conference
focuses on three key themes: Design, Construction and Potential.
Attendees will walk away having shown, discussed and seen state of the
art innovation in the mobile games industry.
As the fastest growing segment of the videogame industry, understanding
the areas of innovation for mobile games and applications is crucial for
all industry players. Mobile operators are keen to see the next hit
content brought to their network first. Publishers need to differentiate
their catalog from their competitors. Handset makers and hardware
providers are increasingly looking for new content to show off their
technology. And, of course, developers want to put their next great game
in front of the people who can bring it to market. Mobile Game
Conference brings the industry together, fostering interactivity,
generating substantive discussion and getting business done.
"Increasingly, talented developers and designers are turning to mobile
as a testbed and a playground for their most interesting ideas," said
Matthew Bellows, General Manager & Vice President of Marketing for
Floodgate Entertainment, and co-Chair of this year's Mobile Game
Conference Advisory Board. "While some of these experiments will fail,
some of the ideas and products will set new directions for this dynamic
industry."
"With US mobile game sales having flattened from mid-2005, the industry
has begun to support innovation - in distribution, in technology, in
marketing, and in game development - as a business priority." said Eric
Goldberg, Managing Director, Crossover Technologies and co-Chair of the
Mobile Game Conference Advisory Board. "As massive marketing spending
that most industry players can't afford is the only clear alternative to
ensure revenue growth, innovation is not only a necessity, it's good,
cheap, and fun."
Online registration is open and attendees can save $200 by taking
advantage of the early bird registration - only $295 until June 16,
2006. Online registration after June 16, 2006, is $395 and onsite
registration is $495. Registration information and conference details
are available on to
http://www.MobileGameConference.com
The Mobile Game Conference
is sponsored in part by Microsoft Casual Games, home to MSN® Games,
Messenger® Games, mobile games, Windows® XP Games and Xbox Live(tm)
Arcade. By offering a variety of casual single-player and multiplayer
games, Microsoft Casual Games provides consistent game play experience
across multiple platforms. As casual online gaming reaches new heights
of popularity, Microsoft Casual Games prides itself on its loyal
community of active users and remains committed to offering innovative
content and exciting all-around game experiences.
About the Game Initiative and Mobile Game Conference
The Mobile Game Conference is produced by The Game Initiative, the
leading producer of conferences and events for game industry
professionals. Mobile Game Conference was established in 2003 and
produced alongside the Austin Game Conference from 2003 to 2005. The
Game Initiative's 11 game focused conferences in 2005, attracted almost
4,000 game industry professionals from around the world as speakers,
attendees, sponsors and exhibitors. The Game Initiative supports the
growth of the industry through events, public awareness and programs
that serve the needs of companies and people involved in producing
interactive entertainment software and hardware for video game consoles,
handheld devices, personal computers and the Internet. Game Initiative
events include the Mobile Game Conference, Austin Game Conference,
Casual Games Conference, Game Audio Conference, Game Writers Conference,
Game Marketing Conference, Advertising In Games Forum, Game Technology
Association Meetings and the How to Break into the Game Industry
national conference series. More information about The Game Initiative
can be found at
http://www.GameConferences.com
Contact:
Tim Williams
Mobile Game Conference
512.289.8687
tim@engagedigital.com
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