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CASUAL GAMES CONFERENCE
MOVES TO SEPTEMBER 7-8, 2006 IN AUSTIN, TEXAS ALONGSIDE THE AUSTIN GAME
CONFERENCE
Austin, Texas - March 3, 2006 - The
Game Initiative, the leading producer of conferences and events for
professionals in the computer and video game industry, today announced
the 2nd annual Casual Games Conference takes place September 7-8, 2006,
in Austin, Texas, alongside the 4th annual Austin Game Conference. The
Casual Games Conference provides developers, publishers and distributors
insight into the current business and design considerations required to
succeed in this rapidly growing game industry segment. The conference
web site is
http://www.CasualGamesConference.com
The Austin Game Conference is the leading
event for online game development, attracting 2,000 participants last
year. The 2005 Casual Games Conference attracted 500 participants and
both conferences draw international attention with attendees, speakers
and exhibitors from as far away as China, Korea, France, UK, Hong Kong,
Japan and Australia. The Casual Games Conference program is crafted by
industry experts for industry professionals with several years of
experience. The well-planned conference format provides ample
opportunity for meeting key industry figures, networking or holding
private business meetings. Microsoft Casual Games is supporting the CGC
once again this year as leading sponsor of the event.
"By holding the Casual Games Conference
alongside the Austin Game Conference we're creating an unique venue for
developers, publishers and distributors of casual and online games to
better understand the market challenges and business opportunities,"
said Christopher V. Sherman, executive director of the Game Initiative.
"Working together with well respected industry leaders, the Game
Initiative's Casual Games Conference will continue to promote the growth
of the entire industry segment."
Casual Games are platform agnostic and can
be easy to learn but hard to master. With their small size, casual games
provide a fantastic venue for explorative gameplay, according to the
International Game Developers Association (IGDA), the leading game
industry professional organization. Casual games can be produced with
smaller development teams, shorter development cycles and with lower
development costs than console and PC games. As a revenue-producing
section of the industry, web and downloadable games are increasing in
popularity.
About the Game Initiative
The Casual Games Conference is produced by
The Game Initiative, a leading producer of conferences and events for
game industry professionals. Now entering its 4th year, the Game
Initiative produced 11 game focused conferences and events in 2005,
attracting almost 4,000 game industry professionals from around the
world as speakers, attendees, sponsors and exhibitors. The Game
Initiative is chartered with the growth of the industry through events,
public awareness, information and supporting programs and serves the
needs of the companies and people involved in producing interactive
entertainment software and hardware for video game consoles, handheld
devices, personal computers and the Internet. The Game Initiative events
include the Austin Game Conference, Mobile Game Conference, Casual Games
Conference, Game Marketing Conference, Women's Game Conference, Game
Writers Conference, Advertising In Games Forum, Game Technology
Association Meetings and the How to Break into the Game Industry
national conference series. More information about The Game Initiative
may be found at
http://www.GameConferences.com
Contact:
Tim Williams
Casual Games Conference
512.289.8687
tim@engagedigital.com
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