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GAME MARKETING
CONFERENCE ANNOUNCED FOR MARCH 8-9, 2006 IN SAN FRANCISCO
San Francisco, California
- January 16, 2006 - The Game Initiative, the leading producer of
conferences and events for professionals in the computer and video game
industry, today announced the first annual Game Marketing Conference -
the only conference dedicated to professionals marketing computer and
video games. The Game Marketing Conference (GMC) takes place March 8-9,
2006, in San Francisco, California. GMC will provide attendees focused,
practical and valuable industry insight that can be immediately utilized
in any product marketing effort.
"With 2006 being a year of transition for the industry, this two day
conference is a must attend event for all game industry professionals
tasked with bringing product to market," said Christopher Sherman,
Executive Director of The Game Initiative. "The conference agenda is
built around industry leaders presenting the latest research, marketing
strategies and the all important case studies for a true view from the
trenches. Attendees will learn how industry leaders have dealt with some
of the same challenges they currently face, and which solutions worked
and which didn't."
Game Marketing Conference is more than just a sea of faces in a
conference hall - it is the spring networking paradise! The highly
acclaimed conference format gives attendees ample opportunity to meet
key industry figures, learn the latest techniques and technologies and
build relationships with peers and industry leaders.
The Game Marketing Conference takes place at 600 Townsend Street (across
from the Macromedia building) in the South of Market area of San
Francisco, California. Online registration is open and attendees can
save $200 by taking advantage of the early bird registration - only $295
- until February 24, 2006. Registration information and conference
details are available on to
http://www.GameMarketing.com
Game Marketing Conference Sessions include:
- New platforms, new challenges-how to ride out 2006
- Spending your dollars wisely: print vs. online vs. TV
- Effectiveness of viral marketing: From loving Bees to making friends
on myspace
- Product case study - a view from the trenches
- Making or Breaking: Can top-notch marketing turn an A game into a AAA
game?
- Breaking the walls: turning developers into marketers and vice versa
- Going outside: when does it make sense to hire an agency
- Marketing beyond our borders: working with international partners or
headquarters
- Opportunities on Emerging Platforms
- Marketing Way Outside the box: nontraditional marketing for games
- Working with Licenses
- Event marketing - trade shows to user groups, what works?
- Trends: reading the tea leaves for demographic and product insight
About the Game Initiative
The Game Marketing Conference is produced by The Game Initiative, a
leading producer of conferences and events for game industry
professionals. Now entering it's 4th year, the Game Initiative produced
11 game focused conferences and events in 2005, attracting almost 4,000
game industry professionals from around the world as speakers,
attendees, sponsors and exhibitors. The Game Initiative supports the
growth of the industry through events, public awareness and programs
that serve the needs of companies and people involved in producing
interactive entertainment software and hardware for video game consoles,
handheld devices, personal computers and the Internet. Game Initiative
events include the Austin Game Conference, Mobile Game Conference,
Women's Game Conference, Game Writers Conference, Advertising In Games
Forum, Casual Games Conference, Game Technology Association Meetings and
the How to Break into the Game Industry national conference series. More
information about The Game Initiative can be found at
http://www.GameConferences.com
Contact:
Tim Williams
Game Marketing Conference
512.289.8687
tim@engagedigital.com
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