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SECOND ANNUAL CASUAL
GAMES CONFERENCE RETURNS TO SEATTLE JULY 13-14, 2006
Seattle, Washington -
November 14, 2005 - The Game Initiative, the leading producer of
conferences and events for professionals in the computer and video game
industry, today announced the 2nd annual Casual Games Conference taking
place July 13-14, 2006, in Seattle, Washington. The Casual Games
Conference provides developers, publishers and distributors insight into
the current business and design considerations required to succeed in
this rapidly growing game industry segment. Conference details and
registration information are available at
http://www.CasualGamesConference.com.
The 2005 Casual Games
Conference was attended by nearly 500 industry professionals responsible
for many of today's top web, downloadable and mobile games, with
executives coming from as far away as the United Kingdom, Norway, India,
Korea, China and Australia. Sponsorship was provided by industry leaders
Microsoft Casual Games Group, Real Networks, Nokia, Sandlot Games, Game
Trust, shockwave.com, Trymedia, Game Instinct and DigiPen.
"We are extremely proud that
the Casual Games Conference has increased the attention on, and the
exposure of developers, publishers and distributors of casual games,"
said Christopher V. Sherman, executive director of the Game Initiative.
"Working together with well respected industry leaders, the Game
Initiative's Casual Games Conference will continue to promote the growth
of the entire industry segment."
Casual Games are platform
agnostic and can be easy to learn but hard to master. With their small
size, casual games provide a fantastic venue for explorative gameplay,
according to the International Game Developers Association (IGDA), the
leading game industry professional organization. Casual games can be
produced with smaller development teams, shorter development cycles and
with lower development costs than console and PC games. As a
revenue-producing section of the industry, web and downloadable games
are increasing in popularity. According to research firm IDC, the U.S.
market for casual downloadable games will grow to more than US $760
million in 2007.
About the Game Initiative
Game Initiative is the
leading producer of conferences and events for professionals in the
computer and video game industry. Game Initiative is chartered with the
growth of the industry through events, public awareness, information and
supporting programs and serves the needs of companies and people
involved in producing interactive entertainment software and hardware
for video game consoles, handheld devices, personal computers and the
Internet. Game Initiative events include the Austin Game Conference, the
Mobile Game Conference, the Women's Game Conference, the Game Writers
Conference, the Advertising In Games Forum, the Casual Games Conference,
Game Technology Association Meetings and the How to Break into the Game
Industry national conference series. More information about The Game
Initiative can be found at
http://www.GameConferences.com
Contact:
Tim Williams
Casual Games Conference
512.289.8687
tim@engagedigital.com
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