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CASUAL GAMES CONFERENCE ANNOUNCES SPEAKERS
AND SCHEDULE FOR JULY 19-20, 2005

Early Registration Now Open, Save $200 Off the Conference Price Until July 11, 2005

SEATTLE, Washington - June 3, 2005 - The Game Initiative, a leading producer of conferences and events for professionals in the computer and video game industry, today announced speakers and conference program for the Casual Games Conference (CGC). The conference takes place July 19-20, 2005 in Seattle, Washington and provides insights to the business opportunities and design considerations required for developers, publishers and distributors to succeed in this rapidly-expanding game industry segment.

Sessions include speakers from leading developers, publishers and distributors of casual games. The CGC is open to anyone interested in the casual game development, including existing professionals, industry executives and persons interested in getting into the game business. Early registration for the conference is $195 if you register before July 11, 2005. For more information about the conference, please visit: http://www.CasualGamesConference.com

Casual Games Conference Schedule

Tuesday, July 19, 2005

Multiplayer Casual Games
Alternative Business Marketing Models
Advergaming
FUN! What makes a game rewarding and fun?
Official Casual Games Conference Party (sponsored by Microsoft)

Wednesday, July 20, 2005

IGDA SIG Announcements
Contracts and Royalties: Is the current split fair?
Wireless: Taking Casual Games to the Wireless Space
Appealing to the Casual Gamer
Designing and Marketing Alternative Game Types

The Casual Games Conference is sponsored by MSN Game with additional sponsorship from GameInstinct, Moby Games, GameDev.net, Mary-Margaret.com and DigiPen.

Casual Games Conference Speakers include:

Alex St. John, WildTangent
Brian Robbins, Fuel Industries
CJ Wolf, iWin
Daniel James, Three Rings Design, Yohoho! Puzzle Pirates
David Nixon, Oberon Media
David Rohrl, Pogo
David Walls, Funkitron
Duncan Magee, Real Networks
Garry Kitchen, Skyworks Technologies
Geoff Graber, Yahoo!
Greg Mills, AOL Games
Hugh DeLoayza, Pogo
James Gwertzman, Sprout Games
Jason Ford, Sprint
Jason Kapalka, PopCap
Jessica Tams, Trymedia Systems
Jim Greer, Pogo
Joel Brodie
Joshua Howard, MSN Game
Ken Ruck, Virgin Mobile
Mike Yuen, Qualcomm
Nick Rush, iWin
Paul Jensen, SkillJam
Paul Thelen, Big Fish
Peter Glover, Shockwave
Rich Roberts, PlayFirst
Scott Kim
Shaul Olmert, Nickelodeon
Shawn McMichael, MSN Game
Steve Meretzky, WorldWinner
Wade Tinney, Large Animal Games

As a revenue-producing section of the industry, web and downloadable games are increasing in popularity. With their small size, casual games provide a fantastic venue for explorative gameplay, according to the International Game Developers Association (IGDA), the leading game industry professional organization. Casual games can be produced with smaller development teams, shorter development cycles and with lower development costs than console and PC games.

About The Game Initiative

The Game Initiative is a leading producer of conferences and events for professionals in the computer and video game industry. The Initiative is chartered with the growth of the industry through events, public awareness, information and supporting programs and serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Mobile Game Conference, the Women's Game Conference, The Advertising In Games Forum, Advertising In Games West, European Advertising In Games Forum, The Casual Games Conference, Game Technology Association Meetings and the How to Break into the Game Industry national conference series. More information about the Game Initiative can be found at http://www.GameConferences.com

For more information:
Cynthia Freese
512-658-4743
Cynthia@gameconference.com