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GAME INITIATIVE ANNOUNCES ADVERTISING
IN GAMES FORUM
IN NEW YORK CITY APRIL 14, 2005
Conference Brings Advertising Agencies,
Leading Brands, Game Developers and Publishers Together
AUSTIN, Texas, January 26, 2005 - The Game
Initiative today announced the Advertising in Games Forum April 14, 2005
in New York City at the Metropolitan Pavilion, the first event of its
kind focused solely on understanding the factors surrounding the
important and rapidly emerging market for placing advertising in video
games. The huge growth in game playing audiences among key demographics
offers a new and an unprecedented opportunity for agencies to connect
brands with content savvy consumers. The conference program features
pioneers and practitioners from both the agency/client and game
developer perspectives and will provide critical information on how
advertising can add realism and revenue for new games and offers
insights on the range of options and ROI available when considering
games as a new medium.
The Forum will feature a Keynote
presentation by Mitch Davis, CEO of Massive Inc, the creator of one of
the world's first video game advertising network, and contributions from
Sam Huxley Chief Strategy Officer at Bounce Interactive, Chad Stoller,
Dir. of Communications Solutions at the Arnell Group and Rob Lawson SVP
and GM at Enpocket. The conference will provide an overview of the
market for advertising in games - the numbers and market drivers; review
the platforms and new technologies available; reveal the latest campaign
tracking techniques for measuring ROI, compare product placement,
advergaming and dynamic on-line campaigns and offer insights into
managing the agency/game developer relationship.
As the video game market evolves and
segments - from on-line games and a new generation of consoles to mobile
games - the pervasiveness of the medium underlines the need to get the
latest information in order to make sound business and creative
decisions. “The rapid advances in
games, game tools, advertising engines and solutions designed to provide
robust tracking, campaign management and ROI means that for the first
time advertisers have the ability to stay with a prospective consumer as
they are immersed in a game,” said Christopher V. Sherman, Executive
Director of The Game Initiative. “The implications for advertisers and
game developers are hugely significant and the Advertising In Games
Forum will provide attendees with real-world examples of the latest
techniques. Earlybird Registration
for the Advertising In Games Forum is now open. More information can be
found at
http://www.AdvertisingInGames.com.
About The Game Initiative
The Game Initiative is a leading producer of
conferences and events for professionals in the computer and video game
industry. The Initiative is chartered with the growth of the industry
through events, public awareness, information and supporting programs
and serves the needs of companies and people involved in producing
interactive entertainment software and hardware for video game consoles,
handheld devices, personal computers and the Internet. Game Initiative
events include the Austin Game Conference, the Women’s Game Conference,
The Advertising In Games Forum, and the How to Break into the Game
Industry national conference series. More information about the Game
Initiative can be found at
http://www.TheGameInitiative.com.
For more information:
Steve Farrer
512-415-8300
steve - at - gameconference . com
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