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For press inquiries please contact:
Chris Sherman
512-633-5341

PC AND VIDEO GAME INSIDERS DISCUSS
“HOW TO BREAK INTO THE GAME INDUSTRY” ON NOVEMBER 15, 2003

New Educational Event From The Game Initiative for Professionals and Students

AUSTIN, Texas, October 20, 2003 – The Game Initiative (TGI), producers of September's Austin Game Conference, today announced a new event that will discuss how professionals and students can get a career in the thriving video game industry - either at the ground floor or by transferring their existing skills and experience. The half day event - How to Break Into The Games Industry - will take place at the Commons Center on the JJ Pickle Research Campus in Austin on November 15 from 8:30am to 3:00pm. Professionals will learn how their experience and transferable skills can gain them rapid entry into this industry. Students will find out how to build a professional road map to a career in the game industry. Attendees are invited to bring their resumes.

The comprehensive program will provide an overview of the industry, identify technology trends and requirements as well as the qualifications and skill-sets that are in demand. Attendees will have the opportunity to speak with industry insiders, including recruiter Mary-Margaret.com, hiring managers from local game companies and faculty from The Guildhall at SMU as well as network and meet with industry veterans. Attendees will learn what employers are looking for now and in the future. Full details of the program can be found at http://www.austingame.com/breakin/

"With over 35 studios in the region and 50 companies involved in the game industry there is a great demand for talent to grow this highly competitive industry," said Chris Sherman, Executive Director of The Game Initiative, "This event will help people looking to break into an exciting and growing market by giving them the information they need to position themselves for success. It will also provide a great opportunity for local companies to meet potential new recruits."

How to Break Into The Games Industry - Event Agenda

8:30am - 9:00am               Registration and Networking
9:00am - 9:45am               Industry Overview
10:00am - 10:45am           Getting in at the Ground Floor
11:00am - 12:00pm           Applying Transferable Skill Sets
12:00pm - 1:30pm             Networking
1:30pm - 3:00pm               Resume Workshop

The cost is $35 in advance or $40 at the door. Registration is available online at http://www.austingame.com/breakin/ 

The seminar is sponsored by The Guildhall at SMU in Dallas, which offers an 18-month game development education program designed by industry professionals. The TGI event is also supported by leading game industry recruiter Mary-Margaret.com, game studio Critical Mass Interactive and Austin Community College.

About The Game Initiative

The Game Initiative (TGI) is chartered with the growth of the computer and video game industry in Austin, Texas, thereby increasing its overall contribution to the economic development of the region. Austin is the # 3 location in the U.S. for game development with more than 50 companies making major contributions to the game industry, including game development, publishing, tools and middleware and chips and hardware. Industry leaders in the area include more than 35 game studios producing both top hit franchises and original titles. Nintendo, Microsoft, Motorola, Dell, Electronic Arts, Criterion Software, Sony Online Entertainment and dozens of other companies maintain offices in the region. The TGI is dedicated to serving the needs of companies involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. More information about the TGI and Austin’s game industry can be found at http://www.austingame.com. The 2004 Austin Game Conference will be held September 9-10, 2004.

For more information:
Steve Farrer
Heavy Metal Marketing
(512) 415-8300
steve@heavymetalmarketing.com