CEO of The Company That Invented Second Life To Present
What Is Next at Europes Virtual World and 3D Internet Conference

London, United Kingdom - 19 July 2008 - Virtual Worlds Management, the leading international trade media company focused on virtual worlds, announced today Mark Kingdon, CEO of Linden Lab, will deliver a keynote address at the Virtual Worlds London conference, Monday, 20 October 2008 at The Queen Elizabeth II Conference Centre. Kingdon will discuss the evolution of virtual worlds as a communications medium and what is next for Lindens Second Life and Second Life Grid products.

Virtual Worlds London - www.VirtualWorldsLondon.com - taking place 20-21 October 2008, is the premier European event for businesses seeking to understand and maximize business strategies within virtual worlds. The conference features two dedicated tracks with leading worldwide speakers. Discussions will include best practices and key insights from industry leaders.

"Clearly Linden Lab and Mark Kingdon are at the forefront of the entire virtual worlds industry, an industry that is charting a new course for communications and media in an age of 3D connectivity," said Christopher Sherman, Executive Director of Virtual Worlds London. "We look forward to hearing Marks perspective on how new innovations will allow virtual worlds will substantially change the nature of communications."

Mark leads the day-to-day management and operations of Linden, working closely alongside Linden Lab founder, former CEO and current Chairman Philip Rosedale. Prior to joining Linden Lab, Mark served as Chief Executive Officer of Organic Inc. a leading digital communications agency, building its reputation as a groundbreaking, innovative provider of user-centered design.

Conference Speakers

Virtual Worlds London features world-class speakers knowledgeable in all aspects of virtual worlds platforms and implementation. Mark is joined by fellow keynoter Niniane Wang, Engineering Lead for Googles Lively virtual world. Featured speakers include:

Christian Ahlert, Owner, OpenBusiness.cc, MiniBar
Dave Anderson, Head of Interactive, BBC Worldwide
Justin Bovington, CEO, Rivers Run Red
Corey Bridges, Executive Producer, Multiverse
Nic Brisbourne, Partner, DFJ Esprit LLP
David Burden, Managing Director, Daden Limited
Mirko Caspar, Chief Marketing Officer, Metaversum GmbH
Bruno Cerboni, Virtual Italian Parks, Chief Executive Officer
Victoria Coleman, Vice President, Samsung Electronics
Guy de Beer, CEO, Playcast Media Systems Ltd.
Francesco D'Orazio, Founder and CEO, Myrl LTD
Ron Edwards, Managing Director, Ambient Performance
Celia Francis, CEO, WeeWorld
Rohan Freeman, CEO, Sine Wave Company
John Hengeveld, Senior Business Strategist, Intel
Martin Herdina, CEO, Fatfoogoo AG
Adam Hildreth, Founder and President, Crisp
Jonathan Himoff, Founder and CEO, Rezzable Productions
Ian Hughes/epredator, Metaverse Evangelist, IBM
Mark Kingdon, Chief Executive Officer, Linden Lab
Jeroen Matser, Strategy Director, Tribal DDB London
Philippe Moitroux, CEO, TAATU
Nic Mitham, CEO, K Zero
Greg Nuyens, CEO, Qwaq
Jeffrey Pope, Executive Vice President, ngi Group Ventures / 3Di
Steve Prentice, VP & Gartner Fellow, Gartner
Andrew (Roo) Reynolds, Portfolio Executive for Social Media, BBC Vision
Dave Rolston, PhD, Chairman and CEO, Forterra, Inc.
Cindy H. Rose, Senior VP and Managing Director, Walt Disney Internet Group EMEA
Joey Seiler, Editor, VirtualWorldsNews.com & Virtual Worlds Weekly
Michael Acton Smith, CEO and Founder, Mind Candy
Sibley Verbeck, CEO, The Electric Sheep Company
Niniane Wang, Engineering Manager, Lively Engineering Lead, Google, Inc.
Alex Wrottesley, Co-Founder, Near

Registration Information

Online registration at www.VirtualWorldsLondon.com is open. Attendees can save 400 by taking advantage of the early-bird registration - only 595 - until 19 September 2008. After that time online registration is 795. Onsite registration is 995.

All attendees receive an exclusive copy of the new market research report Virtual Worlds Markets: Key Strategies for 2008-2009. Attendees also gain access to Virtual Worlds Passport, the private online attendee network.

Virtual Worlds London is supported by industry leaders from around the world including: Second Life Grid, Rivers Run Red, Electrotank, Multiverse, Metaverse Mod Squad, Mycosm, The Electric Sheep Company, Qwaq, Parature, Kzero, sMeet, fatfoogoo and K Zero.

Virtual Worlds London takes place at The Queen Elizabeth II Conference Centre. In the very heart of Westminster, The Queen Elizabeth II Conference Centre is a prime purpose-built venue uniquely situated in the shadow of Big Ben, Westminster Abbey and the London Eye.

About Virtual Worlds Management

Virtual Worlds London is owned and operated by Virtual Worlds Management (VWM), the leading virtual worlds trade media company since 2003. Providing comprehensive media and events, VWM produces the annual Virtual Worlds Expo (3-4 September 2008 in Los Angeles, CA), Virtual Worlds London (20-21 October 2008) and Virtual Worlds Conference (Spring 2009 in New York City). VWM also publishes the industry news authority, the www.VirtualWorldsNews.com blog.

Contact:

Tim Williams
Sales and Marketing Director
tim@showinitiative.com
In the United States:
512-289-8687