There is a lot of buzz surrounding mobile location-based services (Foursquare, Gowalla and others) but until now detailed analysis and strategies have remained scarce. The technologies are new, features and enhancements iterating rapidly and best practices in leveraging location are just now being established.

To help companies cut through the hype and craft a strategy we are pleased to announce the first annual Location-Based Marketing Summit (LBMS) taking place September 29 - 30, 2010 in New York City. Location-Based Summit provides attendees with focused, practical and valuable industry insight that can be immediately utilized in developing a location-based strategy.

The full press release is below.

FIRST ANNUAL LOCATION-BASED MARKETING SUMMIT ANNOUNCED FOR SEPTEMBER 29-30, 2010 IN NEW YORK CITY

New Event for Fortune 1000 Companies Provides Mobile
Location-Based, Marketing, Commerce and Business Strategies

NEW YORK, New York - July 19, 2010 - Engage Digital Media today announced the first annual Location-Based Marketing Summit to take place September 29 - 30, 2010 in New York City. Location-Based Marketing Summit is the leading event for Fortune 1000 companies seeking to understand and maximize marketing, commerce and business strategies using location-based services. Location-Based Marketing Summit provides attendees with focused, practical and valuable industry insight that can be immediately utilized in developing a location-based strategy.

Already, over 200 million people worldwide have smart phones and that number is climbing fast. Millions of consumers are using location-based applications and more are signing up every day. Foursquare and Gowalla are grabbing headlines but they are not alone. Numerous other companies are developing and releasing innovative services. Confirmed participating companies include Location Labs, Where, Yelp, Geodelic, Lasso, SimpleGeo, Chaotic Moon Studios, New Jersey Nets, VaynerMedia, Brightkite, Tasti D-Lite, Double Dutch, Topguest, and IncSlingers. Additional participants will be announced shortly.

“Location-Based Marketing Summit separates the buzz from successes, allowing attendees to hear from companies who've made the journey and learn from their experiences and activities,” said Christopher V Sherman, Engage Digital Media Founder and CEO. “Location-Based Marketing Summit is a social networking paradise, bringing together for the first time all the knowledgeable experts in location-based marketing, giving attendees ample opportunity to learn the latest techniques and technologies and build relationships with peers and industry leaders.”

Companies considering using location based applications and services for the following purposes should attend Location-Based Marketing Summit: marketing, branding, entertainment, content delivery, social networking, promotions, test-marketing, commerce, new product development and more.

Location-Based Marketing Summit takes place September 29 - 30, 2010 at the New Yorker Hotel in New York City. Online registration is open and attendees can save $300 by taking advantage of the earlybird registration - only $595 - until August 20, 2010. Registration information and conference details are available online at http://www.LocationBasedSummit.com 

Attendees will gain expert knowledge on these topics and more:

- Current Trends & Numbers w/ latest market research
- Platforms and Technologies
- Case Studies from Leading Companies
- Defining your ROI in the Location Economy
- Location-Based Marketing Consumer Behaviors and the Evolution of Social Networking
- Location-Based Road Map - Where It’s All Going?
- Consumer Behavior and Demographic Usage Patterns
- Integrated Marketing - Merging LBM Activities with The Rest of Your Marketing Plan
- Location-based Services and Big Media
- Mining the Data: LBS Applications That Work

About Engage Digital Media

Location-Based Marketing Summit is owned and operated by Engage Digital Media. Engage Digital is a leading provider of trade events and media with a focus on social media, virtual worlds, user engagement and video games. Other upcoming events include the Toy, Game and Technology Summit, Virtual Goods Conference and Engage! Conference and Expo. Past events have included Digital Law Conference, iPad Summit, Virtual Worlds Conference and Expo, Austin Game Conference (now GDC Online) and many more. More information can be found at www.EngageDigital.com. 

Contact:
Tim Williams
Sales and Marketing Director
timwilliams@engagedigital.com
830-444-0005