VIRTUAL WORLDS FALL CONFERENCE AND EXPO
ANNOUNCES SPEAKERS AND FORMAT; 1,000 PARTICIPANTS EXPECTED

Five Conference Tracks and Expo to Help Businesses Harness Virtual Worlds

NEW YORK, New York July 10, 2007 Virtual Worlds Management, the leading provider of trade events for professionals in the virtual worlds industry, announced the speakers and format for the Virtual Worlds Fall Conference and Expo - http://www.VirtualWorldsFall.com - taking place October 10 11, 2007, at the San Jose Convention Center in San Jose, California. Virtual Worlds Fall is dedicated to helping businesses harness the power of virtual worlds to engage with their customers, partners and employees.

Over two days and five tracks with 42 sessions, industry leaders will present the latest techniques and best practices. Virtual Worlds Fall follows the highly successful Virtual Worlds Spring Conference that took place in New York in March 2007. More than 600 attendees participated at Virtual Worlds Spring. 1,000 are expected for Virtual Worlds Fall.

"The virtual worlds landscape is evolving rapidly," said Christopher Sherman, Virtual Worlds Conference Executive Director. "Now used by millions of individuals worldwide, virtual worlds represent the future of media and communications. From Fortune 500 companies to non-profits to startups, companies are incorporating virtual worlds into their strategies. Virtual Worlds Fall is the gathering place for companies seeking to maximize their virtual worlds business and operational strategies."

Featured speakers include executives from Second Life, The Electric Sheep Company, There.com, Areae, IBM, Whyville, Kaneva, Entropia, Multiverse, Microsoft, Cisco, Intel, Turner Broadcasting, Icarus Studios, Anshe Chung Studios, Metabirds, ProtonMedia, Qwaq, Millions of Us, HiPiHi, Gaia, Habbo, Doppelganger, Forterra, Centric, Metaversatility, Animax Entertainment, Anshe Chung Studios, Metabirds, Charles River Ventures, and more. A full speaker list can be found at http://www.VirtualWorldsFall.com

Conference and Expo Highlights Include:

- Five conference tracks:

1. Entertainment and Marketing - Learn from leading entertainment companies, brands, and agencies about the evolution of media in virtual worlds.

2. Virtual Worlds for the Enterprise Recognize how large enterprises adopt virtual worlds for communication with customers, employees and business partners.

3. Business Strategy and Investment Understand everything from virtual world economics and IP issues to business models and the technology roadmap.

4. Community and Customer Service Identify the demographics and drivers of virtual communities and how to keep people engaged.

5. Design and Development - Design top quality experiences using leading technologies and best practices.

- Virtual Worlds Expo - Leading virtual world companies will showcase the latest technologies and services.

- Attendee Lounge and Business Center - Meet, network and get business done in a relaxed atmosphere.

- Official Conference Party sponsored by There.com - A not to be missed event.

- International participation Attendees will have the opportunity to network, conduct business and gain insight from international speakers and participants.

Registration Information

Online registration is open, and attendees can save $400 by taking advantage of the early-bird registration - only $595 - until August 24, 2007. Registration information and conference details are available at http://www.VirtualWorldsFall.com

Sponsors

Virtual Worlds Conference 2007 is sponsored by The Electric Sheep Company, Icarus Studios, There.com, Millions Of Us, DAZ 3D, Metaversatility, e frontier, Aria Systems, Code4Software, Parature, Business Wire, Virtual Worlds Weekly and VirtualWorldsNews.com.

About Virtual Worlds Management

The Virtual Worlds Fall Conference and Expo is produced by Virtual Worlds Management, the leading provider of trade events and media for the emerging virtual worlds industry. Virtual Worlds Management services include Virtual Worlds Spring Conference, Virtual Worlds Fall Conference and Expo, Virtual Worlds Weekly email newsletter and the VirtualWorldsNews.com trade industry blog. Virtual Worlds Management maintains a strong, experienced management team, allowing it to achieve its mission to be a leading provider of high quality, high profile events to targeted business and professional markets. Virtual Worlds Management is a division of Show Initiative, LLC. More information about Virtual Worlds Management can be found at http://www.VirtualWorldsManagement.com.

Contact:

Tim Williams
Sales and Marketing Director
tim@showinitiative.com
512-289-8687