Press Releases

SNEAK PREVIEW OF MUSIC LEGEND DARRYL "DMC" McDANIELS' 3D VIRTUAL WORLD AT ENGAGE! EXPO IN NYC, MARCH 10  

WHAT:
Hip hop artist and co-founder of Run-DMC Darryl "DMC" McDaniels - to be inducted into the Rock and Roll Hall of Fame this April -- is opening a whole new world to his fans: DMC's 3D Virtual World. On the leading edge of the trend for musical artists to engage with their fans via the interactive media world, DMC (http://www.me-dmc.com) will host a preview for invited media and special guests of his very own 3D virtual world immediately following Engage Expo's "Music Goes 3D: The Music Industry's Next Great Frontier" panel session with execs from leading 3D virtual world and entertainment companies.

With technology melding Darryl McDaniels' real and virtual worlds, attendees can jump onto computers and navigate their avatars (virtual personas) through a simultaneous adventure in DMC's 3D Virtual World.  Your personal avatar can join others to explore DMC World's rich on-screen spaces that replicate the actual venues from DMC's personal and professional life as a Hip Hop artist, including backstage at a concert, performing on stage, a night at a Hip Hop club, and an NYC rooftop party.

WHEN:
Launch Preview March 10, 2009, 3:30 - 5:30 p.m. - immediately following the Engage Expo's "Music Goes 3D" panel discussion (2:30-3:30). Official launch of DMC's Virtual World is slated for March 31.

WHERE:
Engage! Expo VIP Lounge, Room 1E03, Javits Center, NYC

WHY:
With virtual worlds on the forefront of social media and entertainment, DMC's World is a perfect forum for DMC and his fans to interact with one another and his music and just have fun in an innovative way. Additionally, it provides an opportunity for DMC to raise awareness and support The Felix Organization (http://www.adopteesforchildren.org/)   501c3 charity, which DMC co-founded to provide positive life experiences for foster kids, including opportunities to go to summer camp.  A portion of DMC World's subscriptions are being donated to The Felix Organization.

DMC was responsible for igniting the hip hop/rock revolution in 1986 with the incredible Run-DMC/Aerosmith collaboration on "Walk This Way" and now he is the first hip hop artist to lead the charge into the virtual worlds arena.  

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