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Press Release

VIRTUAL WORLDS CONFERENCE ANNOUNCES SPEAKERS; FOCUSES ON THE FUTURE OF MARKETING AND MEDIA

Executives From MTV, Second Life, There.com, Disney, IBM, Leo Burnett, Sundance, GSD&M and Other Major Brands Headline New Trend Setting Conference

NEW YORK, New York - February 13, 2007 - Virtual Worlds Management, the leading producer of virtual world related conferences and tradeshows, announced today the speakers for the upcoming Virtual Worlds Conference taking place March 28-29, 2007 in New York City. The Virtual Worlds Conference - http://www.VW07.com - is the leading event for Fortune 500 executives seeking to understand and maximize marketing, media, and business strategies within virtual worlds.

"Virtual Worlds Conference attendees will walk away with new metrics and data on how to define their virtual worlds strategy,” said Christopher Sherman, Virtual Worlds Conference Executive Director. “No other event guides participants in identifying, synthesizing and infusing key virtual worlds trends, behaviors and technologies into their business culture and organization.”

Attendees be exposed to a variety of virtual worlds platforms including Second Life, There.com, Multiverse, ProtonMedia, Forterra Systems, Whyville, Entropia Universe, Habbo, Areae and more. Participants will receive an inside look at the virtual worlds activities of MTV, Disney, AOL, Pontiac, Leo Burnett, Sundance Channel, GSD&M, IBM and others major brands. Marketers now earmark on average 15% of their media budgets for nontraditional outlets, according to a new survey by the American Advertising Federation, and that number is certain to rise.

Featured speakers include:

John P. Anderton Ph.D., M.P.A., Acting Assoc. Dir. for Com. Science,
  Centers for Disease Control and Prevention (CDC)
John Bates, Evangelist, Entropia Universe
Christopher Barry, VP, Digital Media and Bus. Strategy, Sundance Channel
Matt Bostwick, SVP, Franchise Development, MTV Music Group
Betsy Book, Director of Product Management, Makena Technologies
Corey Bridges, Co-founder, Executive Producer, & Marketing Director,
  The Multiverse Network

Chris Collins, Business Analyst, Linden Lab
John Donham, VP Production, Areae Inc.
Jeska Dzwigalski, Community Developer, Linden Lab
Erin Edgerton, E-Health Marketing Division, National Center for Health
  Marketing, Centers for Disease Control and Prevention

Robert Gehorsam, President, Forterra Systems Inc.
Joel Greenberg, Sr. Planner, GSD&M
Roger Holzberg, Vice President - Creative Director / Walt Disney Parks
  and, Resorts Online

Teemu Huuhtanen, President, N.A. & EVP Bus. Dev., Sulake Corp. Ltd.
Ben James, Communications Strategy Director, Rivers Run Red
Joe Laszlo, Analyst, Jupiterkagan
Paul Ledak, Vice President, Digital Convergence, IBM
Adrienne Meisels, Former VP New Business Ventures, AOL
Randal Moss, Manager of Futuring and Innovation Center, American
   Cancer Society

Tor Myhren, Exec. VP, Exec. Creative Director, Leo Burnett Detroit
Jerry Paffendorf, Futurist, Electric Sheep Company
Adam Pasick, Second Life Bureau Chief, Reuters
Steve Prentice, Distinguished Analyst & Chief of Research, Gartner
Ren Reynolds, TerraNova
Philip Rosedale Founder and CEO, Linden Lab
Catherine Smith, Director of Marketing, Linden Lab
Reuben Steiger, CEO, Millions of Us
Jason Stoddard, Managing Partner, Interactive, Centric
Daniel Terdiman, Senior Writer, CNET News.com
Sibley Verbeck, CEO, The Electric Sheep Company
Greg Verdino, VP/Director of Emerging Channels, DIGITAS
Mark Wallace, Journalist, 3pointD.com
Michael Wilson, CEO, Makena Technologies
Linda Zimmer, President & CEO, MarCom:interactive

Virtual Worlds Conference takes place March 28 - 29, 2007 at the Museum of Jewish Heritage in New York City. Online registration is open and attendees can save $400 by taking advantage of the earlybird registration - only $595 - until February 23, 2007. Registration information and conference details are available on to http://www.VirtualWorlds2007.com

Virtual Worlds Conference 2007 is sponsored by Electric Sheep Company, Linden Lab, Makena Technologies and ProtonMedia.

About Virtual Worlds Management

Virtual Worlds 2007 is produced by Virtual Worlds Management, a division of Show Initiative, LLC (formerly The Game Initiative), a leading producer of focused tech-media conferences. In 2006 Show Initiative sold its portfolio of 10 game industry events, including the massively multiplayer online game (MMOG) focused Austin Game Conference to CMP Technology. Show Initiative launched its Virtual Worlds Management division in November 2006 to focus on the emerging market of Virtual Worlds. Virtual Worlds Management, Virtual Worlds 2007 and Virtual Worlds Conference are trademarks of Show Initiative. More information about Show Initiative can be found at http://www.ShowInitiative.com

Contact:

Tim Williams
Sales and Marketing Director
tim@showinitiative.com
512-289-8687

Show Initiative is a trademark of Show Initiative, LLC